If asked what draws them to a particular grocery store, most shoppers won’t even think to mention the frozen food department. Most would probably say the produce, prepared foods, deli, meat, or seafood departments. But, while frozen foods may not grab the headlines like fresh area foods, they remain on the majority of US household shopping lists.
Even with the increasing popularity of fresh foods and meal replacement kits, sales in the frozen foods market have remained stable since 2012, according to market research firm Packaged Facts in the report Frozen Foods in the US: Hot Meals, Sides, and Snacks, 6th Edition. Packaged Facts estimates that frozen food products in the categories of entrées, pizza, side dishes, and appetizers/snacks had overall sales of $22 billion in 2016, almost identical to the sales total four years prior.
There are a number of frozen products that are purchased by the majority of households, especially ice cream and other frozen desserts, pizza, entrees and fruits and vegetables. In fact, Packaged Facts estimates that frozen vegetables are used in three out of four US households. This is due to consumers recognizing that frozen fruits and vegetables can be a healthy and cost-effective alternative to fresh produce, especially when planning for future meals.
Marketing to the many shoppers that visit the frozen foods section can help to increase other center store sales. Use a Space-Max Bin or Hi-Vis Bin on the freezer door to display toppings by the ice cream or a Merchandising Strip for Glass to display pizza cutters or red pepper flakes by frozen pizzas. Keep the entire frozen section organized with Power Zone® Sure-Set™ Self-facing System with wide base. And, you can be sure your product price or promotional messaging is clear with Data Strip® SuperGrip® Label Holders for Cooler/Freezer Shelf Channel.
Source: PreparedFoods.com, Frozen Food Sales Reach $22 Billion, February 27, 2017