Focus of Frozen Foods

If asked what draws them to a particular grocery store, most shoppers won’t even think to mention the frozen food department. Most would probably say the produce, prepared foods, deli, meat, or seafood departments. But, while frozen foods may not grab the headlines like fresh area foods, they remain on the majority of US household […]

Read More »

Sampling Still Sells

If you’re in the food or grocery business you know sampling still sells, though you may not know exactly why. Sure, everyone likes to get something for free, but what makes them actually purchase the item they’ve tasted? Here are some factors at play during the sampling and purchase process: Price – If an item […]

Read More »

Produce Presentation: 6 Tips for the Star of Your Store

Judging by the placement of enticing produce displays at the entrance of nearly every grocery store, retailers are clearly aware that the produce department is one of the most important areas of a store’s layout. In fact, “Survey after survey of customer opinion says one of the predominant reasons they shop a supermarket is because […]

Read More »

Promote Produce for National Nutrition Month

March is National Nutrition Month®, an annual informational campaign presented by the Academy of Nutrition and Dietetics. It is aimed at encouraging healthy eating patterns in our daily lives. In addition to promoting sound eating habits, the campaign offers grocers and other retailers an opportunity to showcase and promote seasonal produce. With some skillful produce […]

Read More »

Deli Display Do’s and Don’ts

Presentation is everything, and food retailers understand how important it is to enhance merchandising in deli cases during the busy holiday season. Offering a tempting display that showcases your product will help to increases sales. Create a delectable food service environment that makes your fare simply irresistible by following these Deli Display Do’s and Don’ts: […]

Read More »

Looking for Retail Merchandising Solutions?

When searching for retail merchandising solutions, choose a vendor partner who specializes in merchandising – one that even customizes products in-house with unique patented designs and specialized engineering. Establish a relationship with a partner who offers quality products to optimally showcase your merchandise and provide you with a maximum Return on Investment (ROI). Whether you are a retailer, brand marketer, marketing […]

Read More »

It’s Not Too Early to Prepare for Black Friday

No, it is not too early to start preparing for Black Friday. In fact, many consumers wait all year long for Black Friday sales, and even make the majority of their holiday purchases on this popular shopping day. As a retailer, it’s crucial to capitalize as much as you can while managing crowds and protecting valuable […]

Read More »

The Calm Before the Storm: Preparing for Hallowthanksmas

With the kids back in school and summer winding down, many customers are turning their attention to upcoming activities and holidays. Halloween kicks off the holiday season which some jokingly refer to as Hallowthanksmas. It begins the flurry of planning, decorating, cooking and, of course, shopping. With millions of customers heading to stores, it’s imperative […]

Read More »

Strategies for Increasing Impulse Purchases

For increasing impulse purchases, the number one strategy a retailer must adopt is to improve product visibility. Items placed near complementary bestselling products have the highest chance of being selected by shoppers. For example, Easter egg coloring kits positioned near the eggs and also at the check-out will provide two important opportunities to cross sell. To […]

Read More »

6 Ways to Earn an “A” in Back-to-School Merchandising

Back-to-school spending, including shopping for both grade school and college students, is expected to reach $75.8 billion this year, up from $68 billion last year, according to the National Retail Federation. This includes everything from school supplies and electronics to apparel and room furnishings. While retailers can’t always control what supplies are needed or how […]

Read More »